Ad Placement by Content Relevancy

Surveillance capitalism… How about we not make that our business model?

Here’s how HackerNoon saw it when we used equity crowdfunding to become not only a publishing company but also a software company:

So how does ad placement by content relevancy work at HackerNoon now?

1. Every story organically gets 8 tech tags.

2. Sponsors buy placements on relevant tags or groups of tags.

3. HackerNoon displays those sponsors in a #promoted story card at the top of the tagged page (i.e. #programming or #startup) and on the story page in the recommended reads section.

Example of Mysterium Network, a decentralized VPN, advertising on the #blockchain tag.